Mobilizing a Complete and Accurate Count of Every Person in New York City
In late 2018, a group of business, government, community, faith, and industry leaders came together, led by Chairman Steven Rubenstein, to answer the question: how do we come together to work toward a better New York for the future? The answer was unconventional but undoubtedly important: ensure a fair and accurate count on the decennial Census.
The Association for a Better New York’s (ABNY’s) role was integral and multifold: ABNY supported and supplemented Census efforts underway by the U.S. Census Bureau, the State of New York, and the City of New York and was informed by the advocacy and organizing work of New York Counts 2020 and trusted community-based organizations and partners across the five boroughs.
To fill the gaps and provide support, ABNY embarked on an ambitious and evidence-based work plan anchored in five key pillars:
Worked with the U.S. Census Bureau, the City and State of New York, New York Counts 2020, community-based nonprofit organizations, and the business community to lead a coordinated 2020 Census effort to maximize resources and access to the most up-to-date and accurate information.
Developed an evidence-based project with original commissioned research through poll testing, surveys, and focus groups to understand how New Yorkers engage with the Census and to create accessible and culturally competent messaging for all New Yorkers.
of adults responded that hearing about the Census from a local community-based organization would make a difference in whether or not they chose to participate in the Census.
Launched a mass media and micro-targeted media “Get Out The Count” campaign to communicate the most critical information about the Census across all NYC communities, and worked with the U.S. Census Bureau Director, NYC Census Director, NYC Council Task Force on Census 2020, and New York Counts 2020 to develop a public awareness campaign strategy that highlighted the importance of completing the Census.
Shaked it to Make it
Activated Sports Heroes
Created a network of community-based “Get Out the Count” hubs to assist New Yorkers in completing the 2020 Census forms including identifying trusted community spaces, providing technical and logistical assistance, and sharing best practices and training resources. In light of COVID-19 restrictions, ABNY pivoted efforts to equip partners and trusted community hubs with web-based trainings, online materials, and best practices to conduct outreach and get out the count safely.
Supported government, philanthropy, and community-based partners by advocating for essential resources for national and local Census outreach efforts.
“Community-based organizations must be funded to conduct Census outreach because they are the trusted messengers in historically undercounted communities and have the infrastructure for success. Their staff speak the right languages, know the stakeholders, and have already earned the confidence of many untrusting citizens and non-citizens. CBOs are the only organizations that are able to effectively communicate with individuals that government and businesses have historically struggled to reach.”
To all of our partners
Without you, none of the above could have been possible. And below, even more highlights from our work together!